Where elegance meets innovation

Our Story

Novelle was born from a simple belief: beauty should be effortless, effective, and extraordinary. In a world cluttered with overcomplicated routines and overpromised results, we set out to create something different—a lip care experience that delivers exactly what it promises, wrapped in design that speaks for itself.

Founded by a team of beauty innovators and design purists, Novelle represents the intersection of cosmetic science and minimalist philosophy. We spent years perfecting our extreme lip plumper formula, testing countless iterations until we achieved the perfect balance of immediate results and long-term care.