Where elegance meets innovation

Our Story

Novelle was born from a simple belief: beauty should be effortless, effective, and extraordinary. In a world cluttered with overcomplicated routines and overpromised results, we set out to create something different—a tanning experience that delivers exactly what it promises, wrapped in design that speaks for itself.

Founded by a team of beauty innovators and wellness enthusiasts, Novelle represents the intersection of skincare science and minimalist philosophy. We spent years perfecting our ingestible tanning formula, testing countless iterations until we achieved the perfect balance of natural-looking color and skin-nourishing benefits.